Rihanna remains the central visionary and face of her brand, Savage X Fenty, most recently fronting the Luxe Lace and Soft and Savage campaigns in August 2026. Her collections emphasize a fusion of sensual design with everyday wearability and inclusivity, featuring sizes ranging from XS to 3XL
Latest Collections and CampaignsLuxe Lace Campaign (August 2026):
Rihanna models this new range which focuses on elevated comfort using lightweight four-way stretch lace designed to remain invisible under clothing. The collection includes balconette and push-up bras, slips, and garter pieces.Soft and Savage Campaign: This collection features delicate satin sheets and sheer floral fabrics, including sleek black bras and lace panties intended to balance sensuality with strength.Love So Savage (V-day): A recent drop featuring sheer pink lace against candy-colored backdrops.Signature Script Collection: A line of branded styles including underwire teddies, unlined bras, and cheeky panties.